But amid changing retail trends, lifestyle centers in some markets have lately struggled. Local examples included The Mall at Partridge Creek in Clinton Township and The Village of Rochester Hills, which Aikens & Associates also developed in the early 2000s. "There's no place where you can go park, walk up and down tree-lined streets, go to a theater, eat dinner, have a Birmingham-type experience," said Robert Bruce Aikens Jr., the firm's vice chairman.įive & Main could be considered an updated version of the so-called "lifestyle center," a type of open-air mall concept that proliferated from the 1990s until about 2008 as a successor to the enclosed mall. Aikens & Associates of Birmingham is pitching Five & Main as a built-from-scratch downtown for the township, which now lacks one. It would be about a 20-minute drive from Twelve Oaks Mall in Novi.ĭevelopment firm Robert B. The project, called Five & Main, would be situated on 42 acres of vacant land along Pontiac Trail Road, between Martin Parkway and a Walmart store. That will require convincing a range of businesses to commit to a new location, even as stores in existing shopping centers – under pressure from and other e-commerce competitors – keep closing shop. The concept doubles down on food offerings and lifestyle services, such as yoga studios and dog grooming, and goes much lighter on traditional retail storefronts.īut first, the ambitious $100 million-plus project must land enough leasing commitments to get built. A planned upscale retail and residential development in Commerce Township could become a blueprint for how to build an all-new suburban shopping district in an age when more consumers are shopping online.
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